picnic
bags
A picnic is always remembered with a smile.
And the same happens to me when I think about this youth project, which I carried out between 2012 and 2015 and on which I also based my Masters’ thesis. Picnic Bags was born in a context of development of social networks and e-commerce in Italy and sees in these new means, a way for the rebirth of craftsmanship.
For Picnic Bags, I developed the concept and brand identity, and I also ventured into creating the models by making paper patterns and personally sewing bags and backpacks.
The subject of my thesis was the relationship between the new craftsmanship and the internet, which connects makers with their niche market, enabling them to create and produce tailor-made objects. For this reason, I designed the brand’s website in a playful and empathetic dimension, making the customization experience the central focus.
Picnic Bags website is a Parallax website, designed to be a joyful and immersive experience, allowing the users to customize their own bag and order a unique piece.
